Social Media Competition - First Class Competition Results

What is the Social Media Competition?
The Social Media Competition is a student competition for marketing students in the Marketing Diploma program at Sheridan College, Ontario, Canada.  Students compete over a 2 -3 week period using the following metrics: Blog Visitors, Facebook Likes and Twitter Followers.

How does the Social Media Competition Work?
Each student group selects a unique niche topic for their blog.  They then create web content for the blog (written, video and Infographic) and market their blogs using Facebook and Twitter.  The competition is divided into several phases.  For a look at all student blogs competing, please visit our daily Social Media Competition Newsletter.

Congratulations to the top three Sheridan Digital Marketing 1 student groups for their outstanding performance in the Social Media Competition - First Class Competition Results!

Blog Users (Stats derived using Google Analytics)
First Place: 88 Users - Canadian Music
Second Place: 81 Users - Problems in the World
Third Place: 48 Users - Surviving as an Independent Musician

Facebook Likes
First Place: 122 Likes - Canadian Music
Second Place: 94 Likes - Problems in the World
Third Place: 76 Likes - Healthy Meals Under $10

Twitter Followers
First Place: 103 Followers - InFocus Photography
Second Place: 89 Followers: Problems in the World 
Third Place: 64 Followers: Maples Leafs Offseason

Want to know more about the Social Media Competition?  Watch the Social Media Competition Video.

Social Media Competition - Baseline Results

The Social Media Competition of Summer 2014 is off to a great start.   During the Baseline phase, students strive to achieve high Blog Users, Facebook Like and Twitter Followers.

Well done to all students for their Baseline results!  Although the mark was determined by a rubric (it was not a competition), it is interesting to note the top two in each category.  This is because the next phase of the competition is the First Class Competition , in which student groups are in competition.  The group with the highest result gets the highest mark in the category.  

A special congrats to the following groups for their outstanding Baseline Results:

Blog Users

49 - Canadian Music - http://musiccanadian.blogspot.ca/

35 - Surviving as an Independent Musician - http://the-independant-musician.blogspot.ca/

Facebook Likes

113 - Canadian Music - https://www.facebook.com/pages/Canadian-Music/502964436516987

72 - Healthy Meals Under $10 - https://www.facebook.com/pages/Healthy-Meals-Under-10/474872759283057

Twitter Followers

86 - InFocus - https://twitter.com/BloginFocus

49 - Live Healthy Eat Simple - https://twitter.com/LiveEatSimple

Want to know more about the Social Media Competition?  Watch the Social Media Competition Video.

Top Five Facts about the Infographics Assignment

I used easel.ly to create the following infographic.

Social Media Competition Newsletter -- thanks to student blogs, paper.li and RSS Feeds

Useful PC Resources for the Video Assignment

Need some help with the video assignment?  There are many ways to create videos.  You can use whatever software you like.  The list below is very simple (and free).

These are the tools I used to create my sample video for the Digital Marketing 1 class.  I simply "repurposed" some content I already had regarding the Social Media Competition.

Recording Video

• I recorded a short video with my laptop camera using the free Windows Movie Maker.
• I had to download from Microsoft, but it was free.
• I recorded a video and saved it on my laptop.
• Here's a helpful "how-to": https://www.youtube.com/watch?v=WiFjaOrkZ-c

Adding video, animations and music to a PowerPoint

• I added the intro video to the Power Point. (Insert->Video)
• I used the animation feature of PowerPoint to make the slides interesting.
• I added background music (similar steps to play the video automatically).  
• Here's a helpful "how-to": https://www.youtube.com/watch?v=xpEa_m4ORsk

Saving a PowerPoint as a Movie

• Here's a "how-to" video: https://www.youtube.com/watch?v=fTda5Ypv9U0
• The movie is saved as a "Windows Media Video"

Uploading the Movie to YouTube

• There are privacy settings that you control.  You can choose public, unlisted, or private.
• See: https://support.google.com/youtube/answer/157177
• Here is a link that describes how to upload your movie to YouTube.
• https://www.youtube.com/watch?v=fTda5Ypv9U0

What is the Social Media Competition? (Sample Video for the Video Assignment)

Here is a sample video, similar (though shorter) than the assignment in our class.  Enjoy!

Need help with your assignment?  Check out my video resource list!.

Welcome to this Demo Blog for Digital Marketing

Welcome!  The purpose of this blog is to demonstrate the process of setting up a blog and adding the Google Analytics tracking code.